Start with Why

  • by Simon Sinek
  • Narrated by Simon Sinek
  • 7 hrs and 18 mins
  • Unabridged Audiobook

Publisher's Summary

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.
In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.
Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

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Customer Reviews

Most Helpful

What is your compass?

With a clear purpose, a well defined and articulated "why", exceptional success of the "how" (product, brand, service, business) becomes possible. The book draws on many examples, most prominently Apple. I found the book interesting in a general kind of way, but it lacks applicability for me. Perhaps I am too much of a "how" person, too execution focused. A good book and worth the read.
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- MMH Toronto

New Diciple of Why

This book came up in a road trip with two of my friends and I was out of the loop. It was clear they were both fond of both the author and the book. I got a taste from the online videos and came away wanting more. This book though rooted on the same principle offered great stories to help me understand the principal of the concept. I am however an idealist and this is an ideal that I find easy to adopt. If you are looking for mechanics and steps to become an entrepreneur then save the cash. If however lofty ideals are you inspiration then click the button and enjoy the ride.
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Book Details

  • Release Date: 09-05-2017
  • Publisher: Penguin Audio