• Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • Unabridged
  • Release date: 09-05-17
  • Language: English
  • Publisher: Penguin Audio
  • 4.7 (900 ratings)

Regular price: $24.50

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Publisher's Summary

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.
In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.
Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
©2017 Simon Sinek (P)2017 Penguin Audio
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Customer Reviews

Most Helpful

By Meghan Keiter on 10-22-17

Best book ever read!

This book is a MUST read! Finally, a book that really helps you discover that finding your "why" (aka purpose) is the FIRST thing you should do way before finding out what results you want (I.e success, money, etc). I absolutely love this concept and I'm so excited to start discovering my why.

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3 of 3 people found this review helpful


By Leanna Olbinsky on 10-16-17

Amazing. I listened in 2 days

I loved everything about this book. The reading was wonderful and Mr. Sinek was inspiring. It was to the point where when it was over I yelled, “nooooo!”

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2 of 2 people found this review helpful

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