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I’m a huge fan of Apple but I think Sinek is an even bigger fan. He ends his book by saying he’s a failure and Beverly really learned how to make a business work. I think that sums up the book. It might as well be called, “why I love Steve jobs so so much”. It sucks. Seriously sucks. His concept of the golden circle is pedantic at best and hardly explains the correlation to the cure all that he claims. It’s so nebulous that he doesn’t elaborate past one chapter. But he does bolden the word WHY about 376 times. Is basically an elongated version of one of his speeches. But worst.
If you want behavioral psychology, read Daniel khanaman. If you’re looking for purpose read Napoleon hill. If you’re looking for strategy read Michael porter or Michael Gerber. But if your dead set on reading this book. Don’t dare ask why you didn’t heed my advice after the first 4 chapters.
In truth, this book really sucks. But there are some good nuggets: the GM vs Toyota example. The Southwest example about turn around flights to reduce fleet size. The concept of why is not entirely lost. It stems from having a deep personal purpose to achieve. But as Sinek explains, that alone doesn’t build a business. You need systems, processes and people. Jobs built systems and processes for consistently vetting good ideas. But like any professional, it was just one caveat to his business. Discipline to focus on the purpose and goals was another factor.
If you only read this book before your started a new business, run back to your day job before you ask WHY did I listen to that guy. I really didn’t like this book. It was poorly written and shallow in thought.
16 of 18 people found this review helpful
This book is a MUST read! Finally, a book that really helps you discover that finding your "why" (aka purpose) is the FIRST thing you should do way before finding out what results you want (I.e success, money, etc). I absolutely love this concept and I'm so excited to start discovering my why.
16 of 19 people found this review helpful