• Start with Why

  • How Great Leaders Inspire Everyone to Take Action (Int'l Edit.)
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 12 mins
  • Unabridged
  • Release date: 07-08-15
  • Language: English
  • Publisher: Gildan Media Corp
  • 4.7 (675 ratings)

Regular price: $24.49

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
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Critic Reviews

“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)
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Customer Reviews

Most Helpful

By Morten F. Thomsen on 05-11-17

Simen Sinek resonates with ME like nothing else

This book and Simen Sinek himself is so inspiring, I feel like a born again Christian after listening to it. The things most of us ignores seems so obvious, but it is exceptionally hard to actually make the change.

My only qualm is that while all the stories and examples are inspiring, they generally apply to huge, industry-changing companies, whilst I'm convinced it also applies to smaller companies - it is however rather difficult to clearly extrapolate how to move forward and change my own company - but I guess that is MY journey now, to be able to find the true why for myself and my companies.

No matter what you do for a living, employee or business-owner this book is inspiring and I strongly recommend you read it.

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1 of 1 people found this review helpful


By Anonymous User on 01-01-18

Start with why

Good as it defines the role of a why person and a what vperson .the importance of both roles for a successful outcome in the structure of a business entity

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Customer Reviews

Most Helpful

By qwerty on 09-22-16

Devoid of useful content

Just waffles on about the principle of starting with why then repeats over and over without really providing any more value

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14 of 16 people found this review helpful


By RP on 03-24-16

Mixed feelings

The idea at the core of the book is quite good, and as many good things, quite simple. Personally I don't think the concept needs 7 hours to explain - more suitable for a 30 minute keynote presentation. Examples get repeated over and over again... And these examples elaborate too much on the dead obvious visionary characters like Steve Jobs etc. Is there inspiration and is there a "why" beyond the global mega corporations and brands? I am sure there is...
I would have liked to hear more about how one can explore his/her "internal why" and how to bring it to life in what they do... But I guess reality is it's for each individual to explore for himself... Therefore only 3 stars...

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4 of 4 people found this review helpful

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Customer Reviews

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By clinton on 03-14-16

Don't waste your time

Do yourself a favor watch Simon's 20 minute TED talk all the information is in there save yourself the pain of listening to 2 million why's in this audiobook.

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17 of 20 people found this review helpful


By Desleigh White on 03-30-17

great to get the details not just the headlines

really enjoyed listening to Simon narrate his book. inspiring as always and great real examples

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2 of 2 people found this review helpful

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