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This book and Simen Sinek himself is so inspiring, I feel like a born again Christian after listening to it. The things most of us ignores seems so obvious, but it is exceptionally hard to actually make the change.
My only qualm is that while all the stories and examples are inspiring, they generally apply to huge, industry-changing companies, whilst I'm convinced it also applies to smaller companies - it is however rather difficult to clearly extrapolate how to move forward and change my own company - but I guess that is MY journey now, to be able to find the true why for myself and my companies.
No matter what you do for a living, employee or business-owner this book is inspiring and I strongly recommend you read it.
1 of 1 people found this review helpful
Great first few chapters where Simon made his point. It was not needed to continue with the same example which most are already familiar with. It became like a Barbie girl song remix. I truely struggle to finish the book.
The idea at the core of the book is quite good, and as many good things, quite simple. Personally I don't think the concept needs 7 hours to explain - more suitable for a 30 minute keynote presentation. Examples get repeated over and over again... And these examples elaborate too much on the dead obvious visionary characters like Steve Jobs etc. Is there inspiration and is there a "why" beyond the global mega corporations and brands? I am sure there is...
I would have liked to hear more about how one can explore his/her "internal why" and how to bring it to life in what they do... But I guess reality is it's for each individual to explore for himself... Therefore only 3 stars...
6 of 6 people found this review helpful
Just waffles on about the principle of starting with why then repeats over and over without really providing any more value
14 of 16 people found this review helpful
Do yourself a favor watch Simon's 20 minute TED talk all the information is in there save yourself the pain of listening to 2 million why's in this audiobook.
19 of 22 people found this review helpful
really enjoyed listening to Simon narrate his book. inspiring as always and great real examples
2 of 2 people found this review helpful