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Publisher's Summary

A guide to becoming a recognized expert in your field.
Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?
Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.
Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.
©2015 Dorie Clark (P)2015 Brilliance Audio, all rights reserved. Recorded by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company.
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Customer Reviews

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By Sheika Thomas on 04-07-16

Great book

This book is awesome. Dorie is an awesome writer and she reads this book very well. I really enjoyed how she broke down key points that really makes you analyze yourself and your current situation. If you can answer all of the questions that Dorie asks, then you are on a sure path to standing out. Im definitely buying the book for my library.

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By Jay Greenstein on 10-30-15

Take a shower!

So glad that I saw Dorie speak at our cadre of event in Washington DC. Because of that, I was able to purchase this book which undoubtedly will add so much to my life. This book is extremely well-written, concise, and full of thought-provoking questions that guides you down a path to not only create your big idea, but ensure you can build a following around it. And yes, great ideas do occur in the most amazing places, like the shower :-)

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1 of 1 people found this review helpful

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