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Spanning Silos
- The New CMO Imperative
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
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Spanning Silos
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Publisher's summary
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.
As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy.
This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just 23 months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to:
- Strengthen your credibility with silo teams and your CEO
- Use cross-functional teams and other strategic linking devices
- Foster communication across silos
- Select the right CMO role - from facilitator to strategic captain
- Develop common planning processes
- Adapt your brand strategy to silo units
- Allocate marketing dollars strategically across silos
- Develop silo-spanning marketing programsIn this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical - and more difficult - than ever.
This audiobook gives you the road map you need to accomplish that feat.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Story4.5 out of 5 stars 106
Business leaders know that the key to competitive success is smart management of scarce resources. That's why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent, and the energy of the people in your organization - resources that are too often squandered.
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5 out of 5 stars
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A must read!
- By RSM on 08-20-17
By: Eric Garton, and others
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 1,351
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Performance4.5 out of 5 stars 1,072
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Story4.5 out of 5 stars 1,067
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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Overall4 out of 5 stars 248
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Performance4.5 out of 5 stars 210
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Story4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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4 out of 5 stars
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informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
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Extreme Teams
- Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail
- By: Robert Bruce Shaw
- Narrated by: James Foster
- Length: 7 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 69
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Performance4.5 out of 5 stars 62
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Story4.5 out of 5 stars 62
Managers want great teams, but most build them around decades-old ideas and practices made popular by companies that have lost their edge. Extreme Teams looks at the new generation of teams driving growth in today's most innovative firms. They do this by doing things differently: hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable.
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2 out of 5 stars
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Extreme Blah
- By Blair C on 05-03-18
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 65
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Story4 out of 5 stars 66
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 221
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Performance4.5 out of 5 stars 187
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Story4.5 out of 5 stars 187
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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5 out of 5 stars
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A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
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Born to Build
- How to Build a Thriving Startup, a Winning Team, New Customers and Your Best Life Imaginable
- By: Jim Clifton, Sangeeta Badal
- Narrated by: Braden Wright
- Length: 3 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 77
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Performance4.5 out of 5 stars 68
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Story4 out of 5 stars 68
Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society.
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5 out of 5 stars
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Powerful perspective shift
- By Diana_loves_audiobooks on 06-09-18
By: Jim Clifton, and others
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Organizational Culture and Leadership, Fifth Edition
- By: Edgar H. Schein, Peter Schein
- Narrated by: Noah Michael Levine
- Length: 12 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 117
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Performance4 out of 5 stars 106
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Story4 out of 5 stars 105
Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership. Author Edgar Schein is the 'father' of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change.
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1 out of 5 stars
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Terrible listening experience
- By Ashley on 01-26-19
By: Edgar H. Schein, and others
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Overall4 out of 5 stars 91
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Performance4 out of 5 stars 79
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Story4 out of 5 stars 80
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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5 out of 5 stars
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 65
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Performance4.5 out of 5 stars 55
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Story4.5 out of 5 stars 55
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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4 out of 5 stars
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
What listeners say about Spanning Silos
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kinga
- 04-23-18
A great read for experienced marketers!
The book is spot on! It talks to challenges that marketing leaders struggle with and a seasoned marketer will know exactly what David Aaker is talking about, smile and find useful guidance in the book. Strongly recommended for marketers and business leaders. Not a good fit for a novice. People without business/ marketing experience are not a target audience of this book and might find it confusing. Taking advantage of the book requires that the reader has some basic understanding of how marketing departments operate in the corporate environment.
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