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I really liked this book; it taps into so many different aspects of human psychology within the marketing context and served as really good brain candy. I bought it for educational purposes; purpose which I believe this book fulfils very well regardless of whether you are in the speaker or listener side of the marketing fence, and was surprised with how entertaining it was. The narrator is very articulate and the vocabulary used is a lot of fun. I listened to it from beginning to end and then listened to my favourite chapters again. My only (small) criticism would be that it tends to focus a lot on the use of marketing and persuasion techniques in politics as opposed to business. Anyhow, I would certainly recommend it to anyone who is interested in seeing marketing, psychology, persuasion, politics and business in general from a different angle in an entertaining manner.
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