Socialnomics

  • by Erik Qualman
  • Narrated by Nick Sullivan
  • 8 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their email than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. In Socialnomics, you will learn:
How the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain

How successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites

How to harness the power of social media, rather than being squashed by itAuthor Erik Qualman is a former online marketer for several Top 100 brands and is currently the global vice president of Online Marketing for the world's largest private education firm.Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

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Customer Reviews

Most Helpful

Solid primer for a newbie; otherwise skip it

If you are new to social media, then this is a good solid primer in how it can affect your life and how the business value chain has reacted to and in the process of reacting to social media. For those of us who are in the tech business, there is nothing new in this book that we don't know. There are a few anecdotical stories of interest but not enough to make it worthwhile for the advanced tech savvy reader. The less technology you know, the more interesting it will be. It is a must read for people with little knowledge of social media and have an interest understanding how this is media affects their work and home lives.

The narration is fine if not a little robotic. There are times during the narrative that you feel the author is going for a Stepford-wife-esq story. Social media is this and that and – OMG, isn’t it great! The author occasionally makes some pretty boneheaded statements. For example, he says “Newspapers should stop reporting the news and start commenting on the news.” I agree more analysis is always good, but I think this kind of statement is a quite extreme. Considering all of this, I still think there is value in this read depending on your level of exposure to the medium.
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- GH

Disappointing

Having just listened to Free by Chris Anderson I was excited to continue my listening along similar subject matter. Socialnomics seemed to fit the bill.
Unfortunately, the reader sounds like he could be computerized and the style feels like it was written for my mother who has no understanding of what facebook, youtube, or myspace is.
When youtube is mentioned, for example, the author constantly says, "the social media site youtube". We all know it's a social media site.
In addition, the examples are long, drawn out, and repetitive.
Perhaps the hard copy reads better but this was a terrible disappointment.
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- Rich

Book Details

  • Release Date: 09-21-2009
  • Publisher: Audible Studios