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This book should be required reading for any social enterprise startup team or social enterprise investor. Kathleen Kelly Janus does a great job distilling many of the key success factors that drive social startup success. Importantly, she also lays out a wide range of speedbumps to avoid. My favorite: "Hire slow, fire fast." Additionally, her discussion of "outputs vs. outcomes" offers a wealth of info about how to effectively demonstrate how you are delivering against what you are promising.