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Very informative, loved the author. Demonstrates clear knowledge about the industry and the book was entertaining.
This book should be required reading for any social enterprise startup team or social enterprise investor. Kathleen Kelly Janus does a great job distilling many of the key success factors that drive social startup success. Importantly, she also lays out a wide range of speedbumps to avoid. My favorite: "Hire slow, fire fast." Additionally, her discussion of "outputs vs. outcomes" offers a wealth of info about how to effectively demonstrate how you are delivering against what you are promising.