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Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
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- Length: 14 hrs and 37 mins
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Publisher's summary
Social Media Marketing 2024
Learn Social Media Marketing in Plain English—Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business.
- 2024 UPDATED EDITION—all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms
- Read the Reviews—compare the REAL REVIEWS of this book to those of other books
- Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms
- Access Free Tools—access the companion MARKETING ALMANAC with hundreds of free tools for social media marketing!
The #1 Bestselling Workbook on Social Media Marketing for Business
- Jason McDonald—written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Marketing Almanac
- Stanford University—used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
- Got Questions?—just Google 'Jason McDonald' and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
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Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
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Hackers: Heroes of the Computer Revolution
- 25th Anniversary Edition
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- Narrated by: Mike Chamberlain
- Length: 20 hrs and 23 mins
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Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.
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Remember Why You Got Into Computing
- By Dan Collins on 07-01-16
By: Steven Levy
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The Box
- How the Shipping Container Made the World Smaller and the World Economy Bigger
- By: Marc Levinson
- Narrated by: Adam Lofbomm
- Length: 12 hrs and 20 mins
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In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
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Fascinating Topic sometimes lost in minutiae
- By zombie64 on 07-15-14
By: Marc Levinson
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The Master Switch
- The Rise and Fall of Information Empires
- By: Tim Wu
- Narrated by: Marc Vietor
- Length: 14 hrs and 11 mins
- Unabridged
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Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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Great Read
- By Roy on 11-12-10
By: Tim Wu
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Slenderman
- Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls
- By: Kathleen Hale
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On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.
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Excellent narration
- By Pink Amy on 08-21-22
By: Kathleen Hale
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Super Pumped
- The Battle for Uber
- By: Mike Isaac
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A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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A forced narrative and a bad version of Bad Blood
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By: Mike Isaac
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The Complete Software Developer's Career Guide
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Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.
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The Complete Bro-grammer's Career Guide
- By Leels on 09-18-19
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Tesla
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- Unabridged
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Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.
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A detailed examination of Tesla's work
- By Jean on 02-01-14
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On Intelligence
- By: Jeff Hawkins, Sandra Blakeslee
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Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.
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Epiphany
- By James on 03-14-05
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Algorithms of Oppression
- How Search Engines Reinforce Racism
- By: Safiya Umoja Noble
- Narrated by: Shayna Small
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- Unabridged
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Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
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Read this book. Tell everyone you know about it.
- By Joshua Daniel-Wariya on 06-06-19
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The Creativity Code
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Can a well-programmed machine do anything a human can - only better? Complex algorithms are buying our groceries, picking our partners, and driving our investments. They can navigate more data than a doctor or lawyer and act with greater precision. For many years we've taken solace in the notion that they can't create. But now that algorithms can learn and adapt, does the future of creativity belong to machines too?
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One of the best books I've ever listened to
- By nonrachitect on 12-10-20
By: Marcus du Sautoy
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What listeners say about Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anne
- 12-31-18
Great SM Reference
If you have a base understanding of social media marketing, this book increase your knowledge of SM marketing substantially. But if you really want to master the subject, you have to take advantage of the downloadable toolbook and the links he references in the book. They are excellent resources, many of which I didn't know existed. If you are listening to the book, you can easily jot down the links and refer to them later. He provides you with a password to download the entire book so accessing the links is a snap. I have definitely seen and significant increase in industry engagement as a result of ideas from the book. I am not sure why people are aggravated by the links. You can choose only the links that interest you, and I have yet to click a link that was not relevant to what I needed. The author also provides his email address if you have specific questions. I was skeptical but sent an email with a question, and I had a response within 24 hours.
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13 people found this helpful
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- Amazon Customer
- 11-26-17
I clicked to download 2018
I clicked to download 2018 and somehow it downloaded 2017 Audiobook instead. Not satisfied with this. Where is the 2018 version????
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11 people found this helpful
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- Sal
- 09-20-18
If you don’t learn something from this book perhaps you should be writing instead of reading
Well written and structured with tools to help with strategy and business planning. I devoured this book over five days via Audible during my daily commute to work. While I know a bit about social media I am no guru when it comes to SEO. Plenty of information for varying levels of knowledge. I feel newcomers will benefit the most from the SEO Fitness Wotkbook 2018 but even experienced marketers should glean some information if not some inspiration. Well worth the small price for a piece written by a Stanford PhD. I feel I received a fair amount of knowledge and I am inspired to pursue a higher level of training and knowledge. FYI Jason is quick to respond to email inquires - I feel like a I have a smart friend in the business now.
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8 people found this helpful
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- Amazon Customer
- 03-28-18
wast of time and money
you will not learn nothing new wast of your time and money I wish I did not buy it
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5 people found this helpful
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- Nah'L Ausar
- 07-15-22
Must Read!! Well Organizer and Thorough!
This book is amazing! It brings the confusing world of social media and its platforms into a clear view.
Im a gen xer with not much user experience so many of the concepts helped me to understand how each social platform could be used for my business. Jason has put alote into this book! I suggest buying the hard copy as well to use as a reference and also registering your purchase so you can access the pdf’s and all the links. Jason is one of few people who still values customer service! I called the number on his website he actually answered and was very helpful!! Highly recommend this book and will continue to follow his work. Thanks Jason! Keep up the great work!
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- john
- 09-24-18
Not a lot of actionable ideas
Hard to follow. Not a lot of actionable steps to take. I got lost and I actually know quite a bit about and use social media in my business extensively.
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- JessieCAKE
- 09-29-20
Ohh goodness
The story and how he convey marketing information is so boring...sorry dude.
Pay someone else to read it or at least buy the proper microphone to record...
Plus no offense but I can imagine you snapping your fingers and rolling your eyes with each sentence...
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- Anonymous User
- 06-18-19
A Perfect Introduction to Social Media Marketing
If you are looking to create a social media strategy for your business, but don't know where to start, this is a great book to teach you. The author, Jason McDonald, writes in a simple yet effective way that is easy to understand. The book dives into every major social media platform and provides great resources for learning to market on each one individually. Regardless of whether you are running a local pizza business or are starting the next big eCommerce site, the marketing strategies in this book will certainly help you grow your business. Highly Recommended.
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- Brandi Whitinger
- 06-06-19
highly recommend. this is a good book to grow
I would highly recommend this book. this is a great book to grow your social media marketing
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- Niels
- 05-13-19
Waste of time
A summery of http://www. If you were born after 1908 this is lost on you...
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