Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including potential customers, potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation, governance, scope (e.g. more active or passive use) and the establishment of a firm's desired social media culture. This requires marketers to incorporate user-generated content (earned media rather than paid media) into their strategic approach.
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Social media marketing is so beneficial
It ranks very high, social media marketing is very important to all products and businesses.