Social Media Marketing

  • by Ryan Saunder
  • Narrated by Trevor Clinger
  • 0 hrs and 21 mins
  • Unabridged Audiobook

Publisher's Summary

Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including potential customers, potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation, governance, scope (e.g. more active or passive use) and the establishment of a firm's desired social media culture. This requires marketers to incorporate user-generated content (earned media rather than paid media) into their strategic approach.


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Customer Reviews

Most Helpful

Social media marketing is so beneficial

Where does Social Media Marketing rank among all the audiobooks you’ve listened to so far?

It ranks very high, social media marketing is very important to all products and businesses.

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- Ntussia

Book Details

  • Release Date: 08-18-2016
  • Publisher: Shane C