Social Media Explained

  • by Mark W. Schaefer
  • Narrated by Mark W. Schaefer
  • 4 hrs and 4 mins
  • Unabridged Audiobook

Publisher's Summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.
You will learn:
The five fundamental social-media strategies
The six questions that lead you to a social-media strategy
Key ideas on resources, measurement, and deployment
Answers to the toughest questions about social-media marketing
Highlights of the major social-media platforms

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Customer Reviews

Most Helpful

Want a great overview of social media? This is it!

What made the experience of listening to Social Media Explained the most enjoyable?

I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.


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- Katie Montgomery

Book Details

  • Release Date: 05-15-2015
  • Publisher: Mark W. Schaefer