Social Marketing to the Business Customer

  • by Paul Gillin, Eric Schwartzman
  • Narrated by John Allen Nelson
  • 8 hrs and 22 mins
  • Unabridged Audiobook

Publisher's Summary

The first audiobook devoted entirely to B2B social marketing...
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.
This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.


Features plentiful examples, case studies, and best practices
Focuses on the channels that are most effective for B2B marketers
Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books
Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

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Customer Reviews

Most Helpful

Horrible Narration

What could have made this a 4 or 5-star listening experience for you?

Better Narration. The narrator lacked enthusiasm for the subject and was, quite frankly, extremely boring.


If you’ve listened to books by Paul Gillin and Eric Schwartzman before, how does this one compare?


Who would you have cast as narrator instead of John Allen Nelson?


Read full review

- DT "DT"

Book Details

  • Release Date: 08-03-2012
  • Publisher: Audible Studios