• So Good They Can't Ignore You

  • By: Cal Newport
  • Narrated by: Dave Mallow
  • Length: 6 hrs and 28 mins
  • Unabridged
  • Release date: 09-29-16
  • Language: English
  • Publisher: Hachette Audio UK
  • 4.6 (109 ratings)

Regular price: $23.90

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $23.90

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Cal Newport's clearly written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path.
Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin, who, when once asked why he was successful in his career, immediately replied, 'Be so good they can't ignore you', and that's the main basis for Newport's audiobook.
Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannaish but that Jobs himself never followed his own advice.
From there Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well and where you have built up your 'career capital' and then to put all of your efforts in that direction.
©2012 Calvin C. Newport (P)2016 Hachette Audio UK
Show More Show Less

Customer Reviews

Most Helpful

By Vintila Bogdan on 06-14-17

Introduction to the career capital concept

Any additional comments?

I actually avoided this book for a while because I got the impression it attacked liking and enjoying what you do. It's far from it. Cal Newport does not attack following your passion as long as you have the right skills to back that passion up. I'd actually change the title to "Become good at your passion before you follow you passion".

Cal gets into the concept of career capital. If you want to open up a restaurant just because you enjoy occasionally cooking on the weekends for your friends and you're good at it, but have no real concept of organizing, running a business or dealing with issues....simply don't follow you passion. Building a business based on a passion will require much more than just being good at that specific thing you call your passion. You have to have a lot of career capital behind it to back it up.

This is why Cal recommends to get good at things before you decide to take it solo. Passion alone will not get you through. On the other side if you get really good at what you do (be it accounting, analyzing or any other activity that may sound boring) you'll find that it gets much more fun along the way. Getting good results out of an activity you're performing really well will make you like and enjoy it. And I find this concept really interesting and true.

So even if you are a hard advocate of "follow your passion" and "love what you do" believe me this book will give you a lot of value. It's not meant to crush following your passion but dissect it into logical steps and decisions.

On the down side I think that the examples give in the book are a bit too shallow (someone giving up on their studies in order to start a blogging site) but then again this is probably the case for many young passionate entrepreneurs and Cal wanted to target them.

All in all I would put it in the "must read" list. And then get your hands on "Deep Work" as it is a nice continuation of the ideas in this book.

Read More Hide me

2 of 2 people found this review helpful

By Amazon Customer on 10-17-16

Fascinating but not complete

I didn't like the book but I liked the ideas. So I think it was worth the listen.

The book has a few very interesting insights but there's very little support for his claims outside a few stories.

That being said, I wouldn't bet against his assertions being true.

I can't put my finger on it, but the writing lacked something. Maybe it was that the stories wasn't engaging or that the definitions weren't clear.

Read More Hide me

1 of 1 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful

By Amy on 07-28-17

interesting but unhelpful

Overall, this book is interesting. It was reassuring and motivating to learn that my career will probably be what I make of it, and that it's probably not a matter of falling into a fulfilling job by chance. (I use the word "probably" because of the lack of empirical evidence cited in the book). But the lack of supporting research evidence, or clear guidance in identifying next steps (rather than retrospectively looking back on successful people's correct choices, or unsuccessful people's incorrect choices) has left me feeling dissatisfied. A follow-up book containing these two features would be warmly welcomed.

Read More Hide me

2 of 2 people found this review helpful

By Vo C. on 07-04-17

Don't listen to the sample

This book is well thought out and very helpful in its message. The sample didn't do the book justice at all

Read More Hide me

2 of 2 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful

By Trent Hall on 11-14-17

Such a good book to wipe away the noise

Social media, online ads and even entire companies are planting the idea that your passion will lead you to success but this book is a concise, analytical and brutal delivery of theories as to why all of that is baloney and you are the one in control of a achieving a compelling career

Read More Hide me

By Jessica on 10-12-17

life changing

would 100% recommend this to anyone who is thinking a career change eill make them happy, or wants to "follow their dream." Before you do anything this is a must!! will listen again and again..

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc