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Not bad information, just the same basic ideas as everyone else. Do social media and write a blog, shocking c'mon. Chances are if your in the market for a book on marketing you've already implemented those principles and everything else in this book.
On the positive side, this book did serve as a reminder that I should begin to create video content, but again this is the same old rehashed information that has been written about in every other book. I guess he gets away with recycling these ideas by "interviewing" the authors that have already published the information years ago.
Ergghh, it's just another horribly "dumbed" down book for the baby-boomers, oh there's this thing called Facebook and Twitter where you can connect with people. Um, how about some actual marketing strategy like Facebook Ads or actually how to utilize those outlets not just really make sure you connect with people. Another wasted credit.
8 of 9 people found this review helpful
What disappointed you about Smarter, Faster, Cheaper?
The content in the description is stretched over 6 hours with hardly an effort to achieve any semblance of depth.