• by Shane Snow
  • Narrated by Shane Snow, Erik Bergmann
  • 5 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in an implausibly short time.
How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?
One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking": rethinking convention and breaking "rules" that aren't rules.
These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.
From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter - and how perhaps the rest of us can, too.


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Customer Reviews

Most Helpful

Smartcuts Delivers The Goods!

What did you love best about Smartcuts?

Smartcuts was awesome because of how it brought the different principles together in an applicable format. Theory was backed up by how they were executed and studies that aligned.

What other book might you compare Smartcuts to and why?

If you combined the principles from Smartcuts, Lean Startup and Virtual Freedom you'd be one powerhouse player.

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Just ok

The book seemed to have a too many references to products, and websites. I also thoght that the book did not clearly define each "smarrcut" abd how it could be used in everyday life.
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- flick lovr

Book Details

  • Release Date: 09-09-2014
  • Publisher: HarperAudio