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Publisher's Summary

How maverick companies have passed up the growth treadmill - and focused on greatness instead.
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.
In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 remarkable companies that have chosen to march to their own drummers. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Community of Businesses, including the world-famous Zingerman's Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of companies they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterword, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the audiobook.
©2016 Bo Burlingham (P)2016 Gildan Media LLC
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Customer Reviews

Most Helpful

By Gerri L. Harmer on 12-14-16

How everyone should be doing business

Narrator is easy to listen to. This is a wonderful guide to how leaders should be running companies

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5 of 6 people found this review helpful


By Amazon Customer on 08-01-17

fantastic book for small company builders

After having read hundreds of business books, I have to pronounce this book in the top five for small business builders. Required Reading!

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1 of 1 people found this review helpful

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Customer Reviews

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By Matt on 12-04-17

Yes it’s anecdotal but..

That’s the point. It is a group of great stories of how people have built, maintained or lost a small giant.

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