Small Data

  • by Martin Lindstrom
  • Narrated by Ricco Fajardo
  • 8 hrs and 9 mins
  • Unabridged Audiobook

Publisher's Summary

Named one of the "Most Important Books of 2016" by Inc.
A Forbes 2016 "Must Read Business Book"
Named a "Book Retailers Should Read in 2016" by Shelf Awareness
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variations of human behavior.
You'll learn...


How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.
How a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.
How a magnet found on a fridge in Siberia resulted in a US supermarket revolution.
How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.
How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159 percent in less than a year.
How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

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Customer Reviews

Most Helpful

Fascinating!!

I acquired this book on a whim, having taken a short theories of advertising course some years ago. The class was engrossing and very enjoyable, and I was NOT disappointed in this book at all. The observations were very educational, and definitely made me wonder how I would answer some of the listed questions. Just about every page had some wonderful tidbit. Now, I have a list of questions I'd love to ask the author: things that he never completely answered in the book.
I will definitely look at my environment and my friends' with a more inquiring eye now.
Incidentally, Mr Lindstrom, and one main reason I don't shop at Whole Foods is that their produce and fruit have a very, very short shelf life once I get them home. I don't know if they only make really ripe or near-ripe products available, or if it's because many of those items are not displayed in any cooler shelving, which I think might shorten the time before they spoil.
Either way, Because I don't want to have to shop two or three times a week, I patronize stores that display their produce and fruit in the open faced cooler shelving, so their life expectancy is extended slightly.
Short note: Read/ listen to this book-- maybe twice, and learn to see the world differently!
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- T. Schram

Rather Arrogant

Would you ever listen to anything by Martin Lindstrom again?

Unsure - Probably not


Any additional comments?

The whole book is about Martin and how great he is at noticing things and then makes leaps to the solution, often telling us the results are still to be determined. While I agree and understand the overall premise and even some of the items he highlights (which is why I bought the book), I don't think it actually delivers on the aspects of what it promises.

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- AG

Book Details

  • Release Date: 02-23-2016
  • Publisher: Audible Studios