Regular price: $19.95
Buy Now with 1 Credit
Buy Now for $19.95
I acquired this book on a whim, having taken a short theories of advertising course some years ago. The class was engrossing and very enjoyable, and I was NOT disappointed in this book at all. The observations were very educational, and definitely made me wonder how I would answer some of the listed questions. Just about every page had some wonderful tidbit. Now, I have a list of questions I'd love to ask the author: things that he never completely answered in the book.
I will definitely look at my environment and my friends' with a more inquiring eye now.
Incidentally, Mr Lindstrom, and one main reason I don't shop at Whole Foods is that their produce and fruit have a very, very short shelf life once I get them home. I don't know if they only make really ripe or near-ripe products available, or if it's because many of those items are not displayed in any cooler shelving, which I think might shorten the time before they spoil.
Either way, Because I don't want to have to shop two or three times a week, I patronize stores that display their produce and fruit in the open faced cooler shelving, so their life expectancy is extended slightly.
Short note: Read/ listen to this book-- maybe twice, and learn to see the world differently!
9 of 9 people found this review helpful
Would you ever listen to anything by Martin Lindstrom again?
Unsure - Probably not
Any additional comments?
The whole book is about Martin and how great he is at noticing things and then makes leaps to the solution, often telling us the results are still to be determined. While I agree and understand the overall premise and even some of the items he highlights (which is why I bought the book), I don't think it actually delivers on the aspects of what it promises.
3 of 3 people found this review helpful