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The truth is you can! Analytical thinkers, numbers people, non-artists - everyone can generate imaginative ideas. All it takes is letting go of the "I'm not creative" mindset and employing a proven process.
Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams:
Fuel creativity through tight deadlines
Create more ideas in brainstorming sessions
Radically improve products
Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools
From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.
Customer ReviewsMost Helpful
By GG on 02-01-18
how not to perform for an audio book.
What did you like best about Simply Brilliant? What did you like least?
The voice actor goes into different voice notes, pitching high and low for no reason, almost shrieking at times when the story doesn't warrant it, and when you're absorbed in the story, you get pulled out and distracted.
By Briana on 03-23-17
A must reading book for all of those that are still wondering whether they are or not creative. Full of examples and tools to make good brainstormings, to exercise your creativity and to understand the way of working of the most creative minds.