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Publisher's Summary

Small changes can deliver big new product results.
Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation.
As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to:


Fill your pipeline with profitably growing new products
Finish new product programs on time and on budget
Select winners so resources aren't wasted on canceled projects
Focus on creating value for customers and shareholders
Hit your new product sales targets more consistently
©2010 Michael A. Dalton and Flywheel Effect Publishing (P)2014 Michael A. Dalton and Flywheel Effect Publishing
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Customer Reviews

Most Helpful

By CC on 08-21-14

Valuable knowledge in a well told business novel.

If you could sum up Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources in three words, what would they be?

TOC for innovation

What other book might you compare Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources to, and why?

It's a cross between Who moved my cheese and Critical Chain

Which character – as performed by Ann M. Richardson – was your favourite?

n/a

If you made a film of this book, what would be the tag line be?

Develop products faster, easier.

Any additional comments?

This is a good audio business novel. <br/><br/>If you are familiar with TOC then you'll spend a bit of time covering familiar ground, understandably, but then you'll get to knew stuff in the 2nd half. <br/><br/>I prefer listening to books, nowadays, so I'm pleased I can now do that with Simplifying innovation.

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