This Element is an excerpt from Inspire!: Why Customers Come Back by Jim Champy, available in print and digital formats.
Give your customers what they really want (and will pay for): simplicity! Bob Parsons is a true believer in making things simple for his customers - even if it means managing extraordinary complexity behind the scenes. At Go Daddy, Parsons' business model relies on the basics: Give customers feature-rich products, low pricing, and great support from real people located on-site and rigorously trained.
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