• Simplify

  • How the Best Businesses in the World Succeed
  • By: Richard Koch, Greg Lockwood
  • Narrated by: Roger Davis
  • Length: 8 hrs and 9 mins
  • Unabridged Audiobook
  • Release date: 07-27-17
  • Language: English
  • Publisher: Hachette Audio UK
  • 4.5 out of 5 stars 4.5 (25 ratings)

Regular price: $21.31

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Publisher's Summary

For the past 40 years, Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his coauthor on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights, which still take you from A to B but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business' potential to become a simplifier and which route they should take to maximise the impact.
©2017 Richard Koch, Greg Lockwood (P)2017 Little Brown Book Group
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Customer Reviews

Most Helpful
4 out of 5 stars
By Noah on 04-14-18

Good

I enjoyed the book very much, but the reader's voice varied too much in volume.

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4 out of 5 stars
By Giovanni Focaraccio on 02-27-18

surprising elaboration on traditional strategies

I found the core concept 2 be very complimentary to classical strategic concepts such as those put forward by Michael Porter but with rich practical explanations and modern examples

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