• Simplify

  • How the Best Businesses in the World Succeed
  • By: Richard Koch, Greg Lockwood
  • Narrated by: Roger Davis
  • Length: 8 hrs and 9 mins
  • Unabridged Audiobook
  • Release date: 07-27-17
  • Language: English
  • Publisher: Hachette Audio UK
  • 4.5 out of 5 stars 4.5 (25 ratings)

Regular price: $21.31

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $21.31

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

For the past 40 years, Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his coauthor on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights, which still take you from A to B but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business' potential to become a simplifier and which route they should take to maximise the impact.
©2017 Richard Koch, Greg Lockwood (P)2017 Little Brown Book Group
Show More Show Less

Customer Reviews

Most Helpful
4 out of 5 stars
By Noah on 04-14-18


I enjoyed the book very much, but the reader's voice varied too much in volume.

Read More Hide me
4 out of 5 stars
By Giovanni Focaraccio on 02-27-18

surprising elaboration on traditional strategies

I found the core concept 2 be very complimentary to classical strategic concepts such as those put forward by Michael Porter but with rich practical explanations and modern examples

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc