- How the Best Companies Stay Relevant in a Fast-Changing World
- Narrated by: Tom Parks
- Length: 10 hrs and 21 mins
- Unabridged Audiobook
- Release date: 11-09-17
- Language: English
- Publisher: Brilliance Audio
Regular price: $20.99
Buy Now with 1 Credit
Buy Now for $20.99
In a world that's changing faster and more furiously than ever, the ability to shift focus is critical.
Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.
The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales - including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G - to explain how to:
Spot warning signs that it's time for reinvention
Overcome obstacles in the way of future goals
Maintain authenticity when changing gears
Execute a bold change seamlessly
To stay competitive, you must shift; to stay credible, you must focus. Shift Ahead turns this difficult maneuver into a straightforward strategy.
Customer ReviewsMost Helpful
By James F O'Leary on 01-19-18
A must read for brand leaders
Deep analysis and expert perspective on iconic brand successes and failures. A must read for brand leaders who want to innovate and pivot forward in today's fast paced and turbulent markets. Inspiring and thought-provoking.