• Selling to Win

  • 25th Anniversary Edition
  • By: Richard Denny
  • Narrated by: Richard Denny
  • Length: 6 hrs and 42 mins
  • Unabridged Audiobook
  • Release date: 02-03-13
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars 4.3 (3 ratings)

Regular price: $20.06

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $20.06

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.
Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.
Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible. Richard Denny is a broadcaster, highly sought-after motivational speaker, chairman, and facilitator; described by The Times as "the master of professional salesmanship".
With a diverse business sector background, including chairing one of Europe’s fastest growing telecommunications companies, he now advises corporate and private clients with real and practical solutions for their business growth. He is the author of five books: Selling to Win, Communicate to Win, Motivate to Win, Succeed for Yourself and Winning New Business.
©2013 Richard Denny (P)2013 Audible Ltd
Show More Show Less

Critic Reviews

"One of the world’s best books on selling skills…invaluable advice." ( Internet Works)
"The UK’s guru of motivation." (Daily Mail)
"The master of professional salesmanship." (The Times)
Show More Show Less
No Reviews are Available

Customer Reviews

Most Helpful
5 out of 5 stars
By MK Rob on 09-13-13

Great Reminder for Sales People at All Levels

This is a great intro to professional selling, or a great reminder to experienced salespeople. I’ve read (or to be fair purchased and read bits of) over 300 books on selling and I’d put this one up as one of the top ten. It’s sound, practical advice that is grounded, proven and works! I'm confident that you will definitely learn a new tactic or technique in this book.

NB - If you speed to 1.5x he sounds like Keith Floyd which makes it an even better listen!

Read More Hide me

2 of 3 people found this review helpful

5 out of 5 stars
By Amazon Customer on 09-19-17

Great value money

It was a great and educational listen, entertaining as well I could have listened for much longer than the book allowed. It's a book I will return to reference many times in the future.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc