• Selling to Win

  • 25th Anniversary Edition
  • By: Richard Denny
  • Narrated by: Richard Denny
  • Length: 6 hrs and 42 mins
  • 4.6 out of 5 stars (5 ratings)

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Selling to Win  By  cover art

Selling to Win

By: Richard Denny
Narrated by: Richard Denny
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Publisher's summary

Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.

Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.

Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible. Richard Denny is a broadcaster, highly sought-after motivational speaker, chairman, and facilitator; described by The Times as "the master of professional salesmanship".

With a diverse business sector background, including chairing one of Europe’s fastest growing telecommunications companies, he now advises corporate and private clients with real and practical solutions for their business growth. He is the author of five books: Selling to Win, Communicate to Win, Motivate to Win, Succeed for Yourself and Winning New Business.

©2013 Richard Denny (P)2013 Audible Ltd

Critic reviews

"One of the world’s best books on selling skills…invaluable advice." ( Internet Works)
"The UK’s guru of motivation." ( Daily Mail)
"The master of professional salesmanship." ( The Times)

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Best sales book out there!

An easy to follow and greatly rewarding read. Highly recommended refresher for every sales professional or anyone starting out in sales.

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