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This is a great intro to professional selling, or a great reminder to experienced salespeople. I’ve read (or to be fair purchased and read bits of) over 300 books on selling and I’d put this one up as one of the top ten. It’s sound, practical advice that is grounded, proven and works! I'm confident that you will definitely learn a new tactic or technique in this book.
NB - If you speed to 1.5x he sounds like Keith Floyd which makes it an even better listen!
2 of 3 people found this review helpful
It was a great and educational listen, entertaining as well I could have listened for much longer than the book allowed. It's a book I will return to reference many times in the future.