• Selling the Invisible

  • A Field Guide to Modern Marketing
  • By: Harry Beckwith
  • Narrated by: Jeffrey Jones
  • Length: 1 hr and 37 mins
  • Abridged Audiobook
  • Release date: 06-27-08
  • Language: English
  • Publisher: Hachette Audio
  • 4 out of 5 stars 4.1 (277 ratings)

Regular price: $11.39

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $11.39

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.
©2008 Harry Beckwith (P)2008 Hachette Audio
Show More Show Less

Critic Reviews

"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." ( Library Journal)
Show More Show Less

Customer Reviews

Most Helpful
3 out of 5 stars
By Mach on 06-24-15

Basic information, good but not worth much money

It was a book of opinions and very very short. I don't feel that it was worth the price.

Read More Hide me

1 of 1 people found this review helpful

4 out of 5 stars
By Will Coetsee on 08-28-09

Wonderful Introduction to Services Marketing

'Selling the Invisible' is the challenge faced by any marketer of services. The fact that services are also increasingly dominant in terms of economic contribution to GDP in most developed (and developing) countries means that learning how to market them (note: MARKET, not SELL!) is a skill that can no longer be ignored. This book provides a great introduction to this fascinating field of expertise. Enjoy!

Read More Hide me

1 of 1 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful
5 out of 5 stars
By Omegara on 10-06-16

One of the Best Audio Books I have acquired

It was very relatable, interesting and above all very intellectually informative about the service industry. A-Z of selling the invisible service.

Read More Hide me
5 out of 5 stars
By Liam on 08-06-15

Really enjoyed

This audio book has some great new ideas as well as reinforcing known principles.

I have listened twice and will no doubt listen again.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc