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This was a bit tough to get through....some good ideas but a bit boring to be honest
5 of 5 people found this review helpful
The information is extremely helpful, but the voice is monotone and just drags on. makes it hard to focus on what is being said.
I'm a long term fan of Tom Hopkins and have used his material for over 20 years in direct sales , mainly business to business.
This book is a review of what selling actually is,what is important to the customer or client and what you can do to stay motivated and make progress in todays economic climate. When things are tough ( as it is for many people n sales today)Hopkins highlights the importance of being client focussed and taking action to both keep and win business.
As with all his books there is a good mix of sales fundamentals, new ideas and some good techniques to get or stay motivated; to raise the sales game and make progress.
If you are looking for a motivational 'pick me up' then this is a book that recognises times are tough but you can take some positive steps to move forward, secure in the knowledge that thinsg will improve in the future.
This is an excellent audio book.
3 of 6 people found this review helpful