Selling Vision

  • by Lou Schachter, Rick Cheatham
  • Narrated by AT Chandler
  • 5 hrs and 42 mins
  • Unabridged Audiobook

Publisher's Summary

A groundbreaking approach to selling in a world demanding change
Leaders, sales managers, and professionals have found themselves stuck at a crossroads between the past and the future of selling, and they need a road map to help them embrace the challenges they face at such a critical juncture.
Selling Vision is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X-XY-Y selling methodology, the authors:


Propose a new logic for thinking about and executing major sales transformations
Examine these transformations from the customers' perspective and how their changing buying patterns suggest a particular way of focusing selling activities
Consider the perspective of salespeople and what they can do to sell change to their customers
Look at how sales leaders and managers can change the ways their organizations sell products or services
Highlight the pivotal moments that determine the success of major change initiatives

Based on their unique X-XY-Y selling methodology, Schachter and Cheatham provide a proven sales strategy to help any sales leader, manager, or professional. For sales leaders their approach provides a path for transforming the sales organization. For sales managers it describes how to inspire change in the behavior of salespeople. And for salespeople it offers a new way of selling that will have a dramatic impact on their performance. For any business executive, Selling Vision provides a faster path to driving change.
This book provides immediate actions you can take and experiments you can conduct to find the right direction for future sales efforts at any level of an organization.
How you respond to changing sales dynamics will determine your company's success, that of your customers, and, to a great extent, your own personal career goals and future.

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Book Details

  • Release Date: 06-21-2016
  • Publisher: McGraw-Hill Education