Sell with a Story

  • by Paul Smith
  • Narrated by Paul Smith
  • 8 hrs and 4 mins
  • Unabridged Audiobook

Publisher's Summary

Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:


Select the right story
Craft a compelling and memorable narrative
Incorporate challenge, conflict, and resolution
Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

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Customer Reviews

Most Helpful

so good that I bought the hardcover

This audio book is so good that I bought the hardcover so that I could keep an easy reference book.
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- JARED R CLEMENCE

Great

Loved the book. It was well written with fantastic information. Additionally, the author did a fantastic job of not putting me to sleep while he read the book.
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- Gregory Stump

Book Details

  • Release Date: 10-18-2016
  • Publisher: Audible Studios