After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out.
You'll be excited and motivated to state your difference clearly to the world-- and your neighborhood--while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you:
Figure out what makes you and your business truly different.
Discover the secrets of "SoLoMo" marketing both online and off.
Spruce up your Web and mobile presence by learning to love analytics.
Walk boldly into the future by embracing social media and customer reviews.
"We work with hundreds of marketing strategists nationwide, and Olga Mizrahi is the best of the best. Our revenues are up 40% in the two years that we've executed on Olga's techniques, which shot our prior single-digit growth statistics through the roof! From one business owner to another: if you want to grow your business, buy Sell Local, Think Global today." (Steve Kinney, CEO, Search Optimizers)
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Author Has Practical Strategies Not Just "Tips"
What I liked was that the author didn't treat this like one long blog post with "strate-gettes". She really took her time to outline some soup to nuts tactics that a local business could employ. What was evident is that she cares about small businesses without feeling sorry for them. Businesses need strategies over sympathy.
To some degree, it picked up where Locavesting left off. It seems that there is a movement afoot in America to "honor" small businesses and celebrate them. We have Shark Tank and all of the "Fix-It" Reality shows. But not too many of them get into what it takes to find good customers and get them to the location. This one does.
The reader was invisible. That's what I like. She had the right tone..If I want her to inject personality, I'll get a drama. This reader got it right.
I listened to most of it while at the Gym. It was good listening. Then after a while I started bringing a note book so I could take notes as soon as I got into my car. Good solid content.
Nope...just really enjoyed it.
- C. Harper