Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this groundbreaking guide for predicting outcomes in the evolution of any industry.More
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Informative, but a bit dry.
Dry, dated BUT informative
A very dry reading of a very dry book. Having said that, I cannot imagine I would have been able to get through the print version without falling asleep, over and over.
Sadly, no pdf of the charts and other items mentioned in the audio book are provided...it would be helpful if there was a way to access some of the tables and charts mentioned throughout the book.
Complex ideas are presented very matter of factly, requiring rewinds at times to really get the whole message.
While the examples in this book are very dated, the concepts are very good. As a company that is trying to innovate, this book provided some very interested frameworks to evaluate the approaches we might take.
- A. Ware