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Publisher's Summary

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this groundbreaking guide for predicting outcomes in the evolution of any industry.
©2004 Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth; (P)2006 Recorded Books LLC
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Customer Reviews

Most Helpful

By G on 05-12-10

Informative, but a bit dry.

The target reader of this book, I believe, would be people who invest in stocks and need to know all the variables that may cause companies to perform well or not. I think their point of view is very reasonable; explaining in large terms what motivates companies to compete for market share. The language is still just a bit abstract at times, with long, convoluted phrases, but it's still understandable. They cover many areas of business and describe real scenarios. Some of the examples are dated but don't sound farfetched, which would suggest that their theories may be feasible. I liked the book, and will likely listen to it again to see if I can get more out of it.

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6 of 7 people found this review helpful


By A. Ware on 04-27-15

Dry, dated BUT informative

Would you consider the audio edition of Seeing What's Next to be better than the print version?

A very dry reading of a very dry book. Having said that, I cannot imagine I would have been able to get through the print version without falling asleep, over and over.<br/><br/>Sadly, no pdf of the charts and other items mentioned in the audio book are provided...it would be helpful if there was a way to access some of the tables and charts mentioned throughout the book.

Did the narration match the pace of the story?

Complex ideas are presented very matter of factly, requiring rewinds at times to really get the whole message.

Any additional comments?

While the examples in this book are very dated, the concepts are very good. As a company that is trying to innovate, this book provided some very interested frameworks to evaluate the approaches we might take.<br/><br/>

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1 of 1 people found this review helpful

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