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Publisher's Summary

Lessons in business success from the newest Dragon in town. You no longer have to enter the Dragon' Den to get expert startup advice. In Secrets of a Serial Entrepreneur , Shaf Rasul distils his vast experience and knowledge into a practical business startup guide that takes you smoothly and successfully from idea to exit. Are you in? With tips and advice from Shaf, as well as examples and anecdotes from inside and outside the den, you'll discover exactly what it takes to be a successful entrepreneur. From starting up to buying and selling, from business plans to number crunching, Secrets of a Serial Entrepreneur shows you how to do it right first time. You'll find out: If you've got what it takes to e an entrepreneur How to set up and manage a business with confidence How to make a business profitable – fast Ten key things to know about finance How to be quick on your feet and beat the rest How to hire and manage the right people When and how to exit – and how to spot your next opportunity. Who’s the Man?
Frequently featured in The Sunday Times Rich List , Shaf Rasul made his fortune in IT, property and asset management. In 2008 he was 19th in a Management Today survey of the UK's top 100 entrepreneurs and is one of the UK's most successful entrepreneurs under the age of 40. He co–presents the BBC's Dragons' Den spin off, Dragon's Den Online , an internet and mainstream TV phenomenon.
©2013 Shaf Rasul (P)2013 Audible Ltd
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Critic Reviews

“Shaf takes a determinedly no–nonsense, straight–talking approach to his subject and likes to tell it how it is.” (BA Business Life)
"Shaf has never hidden behind tired old clichés or business jargon – he's a straight–talking tycoon who tells people openly and honestly how to become a success in the cut–throat business world." (Matt Bendoris , The Scottish Sun)
"Seriously good advice for would–be entrepreneurs and those already in business, Shaf’s 'tricks of the trade' tell you to do things properly – and this book shows you how." (Professor Sara Carter , head of Department, Hunter Centre for Entrepreneurship, Strathclyde Business School)
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Customer Reviews

Most Helpful
3 out of 5 stars
By greg on 05-15-13

Interesting start, switches to selling companies

The first hour of the book was interesting and relevant to me and asked the question,are you really an entrepreneur? However the book switches to the subject of buying and selling companies, which is totally out of my depth.Perhaps I'm under estimating audible listeners, but I would suggest 99.9% of us will never make a living buying and selling companies.But if you are ready for the big time and have lots of cash to do it,I would suggest this is the last place you need to be and instead need a degree and need to have studied for at least a year in business school.Also he mentions two websites,boffer and bigoffers.I checked them out and was totally underwhelmed by boffer and was disappointed at the rude and unprofessional language on the site.Also looked at the second site and it is just a holding page with coming soon on it.The author has a fortune of about 90 million, so I guess that is a good reference as any, but was very disappointed by those websites and expected more. Overall the book is an interesting insight into a big time entrepreneur, but I would suggest is not very relevant to a small business owner for the most part, at least not for me.

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