Did law school teach you anything about how to successfully market your law practice? You wouldn't have been compelled to read this book description if it did, now would you?
Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time-consuming, family-destroying profession that earns you little more than middle-class wages. It's not the best attorney who makes the most money. Many times some of the hardest working and most knowledgeable attorneys are the very ones scraping to get by, working 80-hour weeks and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys and seeing the inside of 400+ attorney websites, I can tell you these shocking facts:
1. 97 percent of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal.
2. The top three ways attorneys get burned by marketers are:
The marketing company controls either the hosting or domain name of their website and "rents" this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website.
Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results.
Little to no marketing work is actually performed but instead claimed to have been performed.
Almost 4 percent of attorneys get zero to five visitors to their websites a day. (How will you ever get enough potential clients to call you without enough visitors?)
It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a daily basis, earning you four to eight or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily.
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Must read for lawyers
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Chock Full of useful law firm marketing tactics
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