When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to listen to, and packed with visuals, Secret Sauce provides:
Clear examples of what works and what doesn't
Fascinating insights from behavioral and neurological research
Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling - engaging the head and heart. Secret Sauce helps you weed out the clutter.
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A Must for Any Writer.. Especially if You're in...
If you are a NEWBIE, you will LOVE this Book.
If you are a PRO, you will be VERY GLAD you picked it up too.
From the perspective of a professional copywriter, I rate this a 4-STAR... If i would have read this 12 years ago when I was starting, I would definitely have rated it 5-STARS.
I know writers and those thinking about writing... be it for a Book or Advertising / Marketing / Sales... will all be glad to have picked it up.
Despite Mills' many restatements / references of other industry leader's experiments, just about every chapter concludes with a recap and Very Worthy List of question every writer should ask themselves while they're writing... and after they have written.
This book comes with a very worthy PDF Handout.
If you are not familiar with other industry thought leaders and their work, you will appreciate Mills' references, as they do back up his over all message of how to create persuasive communications.
Lastly, if you are on the fence about this purchase, I suggest you BUY IT !!
If you don't like it then Audible will make the return nice and easy.
I really believe you will all ENJOY Harry Mills' Brevity and No-Fluff style of writing... and If you are in a hurry, this is a book that is short and captivating enough to read in one sitting (like I did this morning).