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Publisher's Summary

Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down - to shift our values from an exclusive focus on profit to also caring for people, communities and the planet
As he writes: "It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it.
"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences."
It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.
"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.
"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business."
©2011 Richard Branson (P)2011 Gildan Media Corp
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Customer Reviews

Most Helpful

By Travis Rosser on 02-23-12

Boring..... The book is a waste of time....

What could have made this a 4 or 5-star listening experience for you?

The book is a waste of time....

Has Screw Business as Usual turned you off from other books in this genre?

The book is basically Richard Talking about how we need to take care of planet and stop global warming....

Who would you have cast as narrator instead of Richard Branson?

He's not the best narrator

You didn’t love this book... but did it have any redeeming qualities?

No

Any additional comments?

This book should have been labeled has a save the planet book.

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1 of 1 people found this review helpful


By Bonar on 01-24-12

Great Message - Wrong Narrator

I found the narrator's voice for this reading distracting. Perhaps it is because I am familiar with Richard Branson's voice - If you don't find the narrator distracting then I' recommend taking a listen as the message is quite important.

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1 of 1 people found this review helpful

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