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Story4.5 out of 5 stars 316
Hungarian by birth, Nicolas Darvas trained as an economist at the University of Budapest. Reluctant to remain in Hungary until either the Nazis or the Soviets took over, he fled at the age of 23 with a forged exit visa and 50 pounds sterling to stave off hunger in Istanbul, Turkey. During his off hours, he read some 200 books on the market and speculators, studying as much as eight hours a day. Darvas invested his money into some of stocks that had been hitting their 52-week high. He was surprised that the stocks continued to rise and subsequently sold them to make a large profit.
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5 out of 5 stars
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Great story
- By Jacob Martincic on 11-26-19
By: Nicolas Darvas
-
SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 199
-
Performance4.5 out of 5 stars 165
-
Story4.5 out of 5 stars 164
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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5 out of 5 stars
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Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 159
-
Performance4.5 out of 5 stars 124
-
Story4.5 out of 5 stars 120
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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3 out of 5 stars
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
-
The Art of Strategy
- A Game Theorist's Guide to Success in Business and Life
- By: Barry J. Nalebuff, Avinash K. Dixit
- Narrated by: Matthew Dudley
- Length: 17 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 311
-
Performance4 out of 5 stars 267
-
Story4 out of 5 stars 265
Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
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1 out of 5 stars
-
Completely misleading title
- By Motorjaw on 01-28-15
By: Barry J. Nalebuff, and others
-
Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 314
-
Performance4.5 out of 5 stars 265
-
Story4.5 out of 5 stars 260
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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5 out of 5 stars
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
-
How to Get Rich
- One of the World's Greatest Entrepreneurs Shares His Secrets
- By: Felix Dennis
- Narrated by: Roy McMillan
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall5 out of 5 stars 964
-
Performance5 out of 5 stars 823
-
Story5 out of 5 stars 820
Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way.
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2 out of 5 stars
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A picture is worth his 1,000 words
- By Jerry Fletcher on 09-18-21
By: Felix Dennis
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,181
-
Performance4.5 out of 5 stars 3,507
-
Story4.5 out of 5 stars 3,485
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 50
-
Performance4.5 out of 5 stars 44
-
Story4.5 out of 5 stars 43
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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3 out of 5 stars
-
Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
-
Think and Grow Rich
- The Original 1937 Classic
- By: Napoleon Hill, Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 47 mins
- Abridged
-
Overall4.5 out of 5 stars 332
-
Performance4.5 out of 5 stars 270
-
Story4.5 out of 5 stars 265
Here is the complete experience of Think and Grow Rich in an exquisitely brief and faithful condensation. In 40 minutes, you will learn all 13 of Napoleon Hill's famous steps to wealth and achievement.
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5 out of 5 stars
-
Motivating
- By Amanda R. on 04-27-18
By: Napoleon Hill, and others
-
How to Trade in Stocks
- By: Jesse Livermore
- Narrated by: Joseph Kant
- Length: 1 hr and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 270
-
Performance4.5 out of 5 stars 206
-
Story4.5 out of 5 stars 203
Jesse Livermore was a loner, an individualist - and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: reading market and stock behaviors.
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1 out of 5 stars
-
WORST NARRATOR IN HISTORY
- By radx on 12-03-21
By: Jesse Livermore
-
Principles of Scientific Management
- By: Frederick Winslow Taylor
- Narrated by: Trevor Bond
- Length: 3 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 35
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
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5 out of 5 stars
-
So this is what the old guys talk about.
- By Raymond Bing on 02-14-24
-
The Success System That Never Fails
- By: William Clement Stone
- Narrated by: Jason McCoy
- Length: 6 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 193
-
Performance4.5 out of 5 stars 156
-
Story4.5 out of 5 stars 153
The search for success has been prominent in the thoughts of countless millions from all walks of life. They yearn for fulfillment and desire to experience life's true riches. This goal is within each person's grasp as they discover those rules, principles, formulas, etc. which if followed properly, will lead to the goal.
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3 out of 5 stars
-
Old Text, Bad Direction
- By A. Baker on 09-13-10
-
The Secret to Attracting Money
- By: Joe Vitale
- Narrated by: Joe Vitale
- Length: 6 hrs and 8 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,179
-
Performance4.5 out of 5 stars 991
-
Story4.5 out of 5 stars 985
The potential to attract money and create abundant wealth doesn't reside in your job, your circumstances, or even the economy. It resides within you. Your mind is equipped with the natural ability to attract as much money as you want and need - at anytime, anyplace, in any financial climate, without struggle. You just have to know how to trigger it.
-
5 out of 5 stars
-
What's blocking your from wealth?
- By Croix on 10-18-17
By: Joe Vitale
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a must-read for agencies and business owners
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Scientific Advertising
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Overall4.5 out of 5 stars 10
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
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3 out of 5 stars
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Didn’t learn much
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If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us.
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1 out of 5 stars
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Pointless book
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The Adweek Copywriting Handbook
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
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The Robert Collier Letter Book
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4 out of 5 stars
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Great formula for copywriting!!
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5 out of 5 stars
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Practical and powerful book that works for every individual
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a must-read for agencies and business owners
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Didn’t learn much
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
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The Ultimate Sales Letter, 4th Edition
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
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From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.
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Ray Dalio, Chinas New Minister of Propoganda
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Performance5 out of 5 stars 7
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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A must read!
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True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right.
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Excellent Leadership Book
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
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The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
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All nuts and bolts
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Performance5 out of 5 stars 27
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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5 out of 5 stars
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New to sales, marketing, corporate America? There is value in this book.
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By: Luke Sullivan, and others
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Scientific Advertising
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Performance4 out of 5 stars 84
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Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
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5 out of 5 stars
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Great book
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Ca$hvertising
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Performance5 out of 5 stars 533
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
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Performance5 out of 5 stars 7
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Story5 out of 5 stars 8
This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
By: Tom Albrighton
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Principles of Scientific Management
- By: Frederick Winslow Taylor
- Narrated by: Trevor Bond
- Length: 3 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 35
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
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5 out of 5 stars
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So this is what the old guys talk about.
- By Raymond Bing on 02-14-24
What listeners say about Scientific Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- John Galjaardt
- 05-30-19
Good info but needs to be updated. Found it would
Would be easier to understand in the 1960s. Some words are not used these days.
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Angel M.
- 07-26-17
Dated classic with a less than desirable orator
While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.
Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.
Find the lessons within this book on google and don't waste your time nor money on this audible book.
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10 people found this helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- Eric Keith
- 05-21-18
The Narrater is horrible
I think the content of the book may be pretty good, but trying to get through it listening to this narrator is torture
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11 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- josh stark
- 02-17-16
Great audible on advertising
Gives key points what to do for the best adverting. Headline is most important. Nothing exotic or odd regular print just as good
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 07-17-22
Your unfair advantage
Imagine how Moses felt when he was handed The Ten Commandments by God. That’s how you’re going to feel when you read the book.
If you’re just starting out this is going to save you money, time and heartache. If you’re already in business and doing well this is going to give you a second home, a luxury car you never dreamed of owning and pay for your retirement and your children’s college.
But… only if you follow these principles or hire an agency that does.
Ignore the reviews about the narrator. The narrator is great. Ignore the reviews saying this is just common knowledge or dated. It’s not. It’s uncommon knowledge to 99% of all business owners. Think it’s too short? It’s brevity is what makes it even more valuable.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Leonard peart
- 10-02-18
pretty good book
just booked have a couple of interesting points and tell you a lot about old school advertisement and how now times has changed a lot and with technology thing does got more advanced but some of the some of the skillset Still Remains and we still use some of the stuff
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3 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 11-20-19
Poor narration and editing
Poorly narrated and edited. Narrator takes random breaks and repeats himself. Flow of narration is off which in turn can be very distracting.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Isiah Monroe
- 05-01-21
A different perspective on Advertising
This book definitely has some hidden jewels in it!!
I mean it’s Claude Hopkins the legend... what else do you expect
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- EHMnicke
- 07-29-19
It was Ok
Wasn't too impressed with the quality of the book. A lot of breaths and some unedited stumbling.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Wesley Thomas
- 09-21-17
Classic
Classic wisdom that you can still apply today. This book will have u dripping wet with sexuality
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