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While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.
Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.
Find the lessons within this book on google and don't waste your time nor money on this audible book.
1 of 1 people found this review helpful
I was concerned that such an older book would be outdated in the age of the Internet. But This book is fundamentally sound and based on solid principles. I listened to it 2 times in a row and am glad to have it in my library. I recommend it for those serious about understanding advertising! Loved it.
Simple and clearly presented, the original book contains basics about advertising that still hold true.
This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.
The book also makes reference to a few adverts that were included in the original publication.