Scientific Advertising

  • by Claude Hopkins
  • Narrated by Ty Carthage
  • 2 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.


See More Like This

Customer Reviews

Most Helpful

very difficult to follow

Maybe there are some interesting contents, but the evrchanging volume of the speaker and his scarce enthusiasm makr this reading very difficult.
Read full review

- marco

Hands down the worst book I've heard on Audible

This book wasn’t for you, but who do you think might enjoy it more?

Just don't listen to this book. The content is... alright I guess. It really just boils down to making sure your cost to acquire a customer is less than your income per customer. Boom, now you don't need to suffer through this horrendous narration.

Would you be willing to try another one of Ty Carthage’s performances?

Not a chance.

What reaction did this book spark in you? Anger, sadness, disappointment?


Any additional comments?

I don't know if the narrator did this professional, freelance, or what, because it seemed unedited, and had absolutely no passion or energy. The guy seemed almost bored as he read, which made it a drag to listen to. And I'm almost certain he didn't prepare at ALL for this narration, as he was stumbling over words constantly.

Read full review

- Amazon Customer

Book Details

  • Release Date: 09-10-2015
  • Publisher: Tribd Audiobooks