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Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.
Public Domain (P)2015 Tridb Audiobooks
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Customer Reviews

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By Angel M. on 07-26-17

Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.

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1 of 1 people found this review helpful

By Anonymous User on 11-22-17

Great Foundation

I was concerned that such an older book would be outdated in the age of the Internet. But This book is fundamentally sound and based on solid principles. I listened to it 2 times in a row and am glad to have it in my library. I recommend it for those serious about understanding advertising! Loved it.

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Customer Reviews

Most Helpful

By Anonymous User on 02-05-18

excellent book shame about the narrator

couldnt really tune into the narrator. i found the content was really good and useful

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By Christopher Bisazza on 03-27-16

Good book. Pity about the performance

Simple and clearly presented, the original book contains basics about advertising that still hold true.

This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.

The book also makes reference to a few adverts that were included in the original publication.

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