Scientific Advertising

  • by Claude Hopkins
  • Narrated by Ty Carthage
  • 2 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.


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Customer Reviews

Most Helpful

Too old for relevancy

I wanted to read the author based on a reference in the book The Power of Habit. I figured there would be some good foundational marketing nuggets, but there really weren't besides testing copy.
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very difficult to follow

Maybe there are some interesting contents, but the evrchanging volume of the speaker and his scarce enthusiasm makr this reading very difficult.
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- marco

Book Details

  • Release Date: 09-10-2015
  • Publisher: Tribd Audiobooks