Scientific Advertising

  • by Claude Hopkins
  • Narrated by Ty Carthage
  • 2 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

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Customer Reviews

Most Helpful

Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.
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- Angel M.

The Claude Hopkins classic

Happy to see this on Audible. Will listen to again every few months. A decent reading with no issues that I could tell.
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- Scott

Book Details

  • Release Date: 09-10-2015
  • Publisher: Tribd Audiobooks