Scientific Advertising

  • by Claude Hopkins
  • Narrated by Ty Carthage
  • 2 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

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Customer Reviews

Most Helpful

Great Foundation

I was concerned that such an older book would be outdated in the age of the Internet. But This book is fundamentally sound and based on solid principles. I listened to it 2 times in a row and am glad to have it in my library. I recommend it for those serious about understanding advertising! Loved it.
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Classic

Classic wisdom that you can still apply today. This book will have u dripping wet with sexuality
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- Wesley Thomas

Book Details

  • Release Date: 09-10-2015
  • Publisher: Tribd Audiobooks