Scientific Advertising

  • by Claude C. Hopkins
  • Narrated by Core Media Productions
  • 2 hrs and 2 mins
  • Unabridged Audiobook

Publisher's Summary

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book. Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".


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Customer Reviews

Most Helpful

Great book

I was introduced to this book 12 years ago from a coach. I admit I never read it. After phone call with Jay Abraham, I took his recommendation to read it. He actually recommended that I readi the book literally seven times. I now see why this book has been a cornerstone to legendary marketers.
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- Michael Reese

Editing Errors Aside Its Still A Must Read

Would you recommend this audiobook to a friend? If so, why?

Selling your story is always important. This is one of the best advertising books I have seen, I read fairly profusely, and have done very well in business. I hear the critics, but honestly it's not perfect but amazing nonetheless. It's also nice because it's concise.

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- David Johnson

Book Details

  • Release Date: 12-07-2007
  • Publisher: Core Media Productions