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I read & listen lot of businessbooks and Same Side Selling is now in my Top 3 all-time. I liked a lot authors clear overall strategy abou sellers and buyers in the same side not competing.
Book gives also tactics to put strategies in practice and I have allready started to use those.
Extrapoints for authors about the narration style. It worked very well when both authors talking in a conversational way. I liked this choice a lot.
2 of 2 people found this review helpful
Where does Same Side Selling rank among all the audiobooks you’ve listened to so far?
I loved the idea of "Focus On Fit" - it gives you a lot of confidence to focus on whether your solution is a fit for this buyer and whether you can add value. That gives you and the prospect a clear question: is this solution a fit or not? And even if you're not a fit, you're likely gaining a fan who will refer you. I love the counterintuitive idea that when I step back and acknowledge that the prospect is better off with a different solution, it actually helps me sell more.
What did you like best about this story?
My favorite part is the concept of the "Adversarial Trap" - it's so common for us to sell from a competitive point of view. The authors do a great job of getting all parties on the same mission to solve a problem.
Which scene was your favorite?
My favorite section is where they give some example responses from buyers and then characterize them as "Adversarial Responses" or "Same Side Responses." It's a really practical way to rethink the typical responses from my prospects.
1 of 1 people found this review helpful
Loved this! Great examples which helped me relate the situations back to my industry.
The review chapter at the end was a huge help as I listened on the go and hadn't managed to take notes - thank you!!