• Sales Secrets for Product Managers

  • Tips &Techniques for Product Managers to Better Understand How to Sell Their Product
  • By: Jim Anderson
  • Narrated by: Jim Anderson
  • Length: 1 hr and 2 mins
  • Unabridged Audiobook
  • Release date: 11-14-14
  • Language: English
  • Publisher: Blue Elephant Consulting
  • 4.5 out of 5 stars 4.3 (9 ratings)

Regular price: $6.95

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Publisher's Summary

When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!
What You'll Find Inside:

How To Work With Sales
Product Managers & Rfps: It'S A Love / Hate Thing
How Product Managers Can Manage A Complex Sale
A 3-Step Product Manager System To Make Your Product Successful
Every product manager needs to take the time to discover how to work closely with the members of their sales department. Yes, you control the product, but they control how well it sells and in the end, that's all that matters. Your product is competing for their time and attention with all of the other products that your company wants them to sell. You've got to find a way to get their attention and motivate them.
The sales process is a fixed thing. Customers realize that they have a problem, they go searching for solutions and then they encounter your company's sales teams. When this happens your sales teams have to know about your product. They have to understand how it works. They have to know who it competes against and why your product is better.
No two products are the same. This means that the responsibility of training the sales teams ultimately falls on your shoulders. No matter if you are selling a physical product, a license, or a service, you need to teach your sales team how to sell it correctly.
In most companies, the sales teams won't report in to you. However, you are going to have to build a relationship with them that will allow you to work closely with them.
©2014 Jim Anderson (P)2014 Jim Anderson
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Customer Reviews

Most Helpful
5 out of 5 stars
By Reynaldo on 06-22-17

Remarkably simple yet insightful

I like that it gets straight to the point without much fluff. Sure, some of these things are common sense... But they are often forgotten or pushed aside because you lose focus of the target. It's a good short read/listen and worthwhile.

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5 out of 5 stars
By dan on 09-05-15

I'm a newbie in this area

I've enjoyed the material, it gave me some insight about the Product Manager role and that's what I was looking for.

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