In the last 25 years, I have taken over many failing businesses, and each time I took it as a challenge to see if I could improve that business. I am happy to report that my success rate is around 85 percent. I take a time tested step-by-step marketing approach and make sure every step is followed and completed - some of which I have shared through my blog and podcast, but I have decided to summarize them all in this book, so they are easy to find under one roof, so to speak.
In this book I try to break down the anatomy of retail sales for you and look at five effective ways that you can increase your sales and boost profits consequently. After all, the more sales your business can make, the more profitable it will be for you, right? How about if you can reduce your operational expenses at the same time? Would that bring extra net profit to your business? Sure it would.
Let me show you true, time tested, and proven methods that can increase sales while reducing cost and spending, and if you remain consistent in your efforts, you can improve your sales by 25 percent in only 60 days. Now that is something!
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