• by Tuba Ustuner, Philip Kotler, Erin Anderson, Mark Leslie
  • Narrated by uncredited
  • 1 hrs and 28 mins
  • Periodical

Publisher's Summary

This July/August 2006 special double issue of The Harvard Business Review on the theme of sales, includes two complete articles: "Better Sales Networks" by Tuba Ustuner and David Godes; and "Ending The War Between Sales & Marketing" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. Plus, you'll hear OnPoint summaries of two articles: "How Right Should the Customer Be" by Erin Anderson and Vincent Onyemah, and "The Sales Learning Curve" by Mark Leslie and Charles A. Holloway. Finally, there are Executive Summaries of the five remaining articles, along with special commentary from the Harvard Business Review's Senior Editor Gardiner Morse.


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Book Details

  • Release Date: 07-10-2006
  • Publisher: Harvard Business School