- Situation Problem Implication Need-Payoff
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged Audiobook
- Release date: 01-23-14
- Language: English
- Publisher: McGraw-Hill Education
Regular price: $19.60
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential listening for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell, delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts.
Customer ReviewsMost Helpful
By Kalia on 04-16-16
lays it out visually. you don't need to take notes
for trying to teach a very specific process of questioning for selling and needing to be able to remember and differentiate the different parts, author does a great job. amazing he could do that through an audio book. I sped it up to 1.25. and probably could have some more.
6 of 6 people found this review helpful
By Hundley on 04-20-15
I'm new to sales and found this to be a great star
Coming from a science background, I really appreciate the attention to proof and measurement that the author takes. Because of this emphasis on statistics, I am confident that this isn't just one successful salesperson's attempt to convey their own techniques. This book isn't about how to be charming or charismatic, let alone deceptive, but rather it's about what questions to ask the prospect and when, so they're naturally led to understand their needs, verbalize them, and make explicit connections about how your product is going to improve their lives. These realizations apparently give the greatest strength to your sales method. This book is going to be the basis for my sales calls as I move forward in selling my business.
10 of 11 people found this review helpful