Does the phrase social media marketing make your head spin? Now you can learn the simple, smart strategies all authors need to know.
Social media can be confusing. You're worn out trying to replicate the success of other authors without much luck. Before you give up, get some common-sense advice from a 20-year marketing veteran.
Author Chris Syme believes that trying to mimic the success of other authors is a dangerous and expensive strategy. If you understand the why behind marketing tactics, you'll learn how to make strong marketing decisions that produce results based on your time, resources, and skill level.
Using Syme's SMART system, you'll discover how to approach social media like a profitable business owner. With her two decades of marketing experience, Syme takes you safely through the minefield of social media and helps you understand what truly goes into a multifaceted book-marketing campaign.
In SMART Social Media for Authors, you'll discover:
The five rules of SMART marketing and how to use them to develop your first successful plan
How to identify must-have social media channels that fit your goals
The fundamental planning steps most authors skip at their peril
How to run short- and long-term digital campaigns, including book launches
And much, much more!
SMART Social Media for Authors teaches you how to make your social media connect with the right people at the right time, in the right place and with the right message. If you've struggled to make social media work for you, then you'll love Syme's user-friendly, easy-to-implement, and to-the-point social media strategies.
Get your marketing back on track today!
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Be SMART on Social Media
Laura's voice was easy to listen to. Her speaking was clear, well paced, and with appropriate expression to the book content.
The book gave me a lot to think about regarding social media marketing as an author. I am already listening to it again to deepen my understanding of the concepts Chris shared and thinking about how to apply them to my own social media engagement.
The premise of this book is that you should have a plan and strategies for social marketing, not just how to use tactics and tools. (That's the trap I often fall into - shiny object syndrome!) in order to help you use social media in the long term regardless of which rules get changed or which platforms become most popular - or not. That is definitely a SMART approach!
- Val Silver, author
User-Friendly Social Media Marketing
The details she offers, particularly emphasizing the right way to approach various topics. Most of her tips were time-savers from and insider's perspective.
The examples that show you rather than just telling you how a feature should work. Also, the book launch examples were extremely helpful.
Her voice was energetic and added to the consumption of the material.
Yes, the section on goals, objectives, strategies and tactics caused me to change the way I approached my social media marketing almost immediately. Knowing the differences helped me expand in some of my efforts, and throw out some non-productive procedures I previously employed.
- Sandee L. Hemphill