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Publisher's Summary

SHIFTS happen... Markets shift and so can you. Sometimes you'll shift in response to a falling market and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear - shift!
SHIFT explores 12 proven strategies for achieving success in any real estate market including:

Master The Market Of The Moment: Short Sales, Foreclosures, and REOs

Create Urgency: Overcoming Buyer Reluctance

Re-margin Your Business: Expense Management

Find The Motivated: Effective Lead Generation

Expand The Options: Creative Financing
©2009 Rellek Publishing Partners, Ltd. (P)2009 Rellek Publishing Partners, Ltd.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Jonathan on 06-04-11

New Perspectives

Shift, the latest in the Gary Keller series of books, is an excellent read. It gives the new real estate agent instructions on how to position their practice to survive a slow real estate market and instructions on how to distinquish himself from all of the competitors that are part of an active real estate market. For the experienced real estate agent, Shift gives us the opportunity to pinpoint those activities that have worked well for us to hone and multiply those efforts. The book also warms not to become too dependent upon our favorite activies, even though they are currently working, and to consistantly apply other very valuable activities to grow our current businesses. For anyone actively working in real estate, this book is a must read. The new real estate agent may not immediately appreciate the great value of this book. It takes having barely survived a few real estate market "Shift"s before the value of this book becomes evident.
The supporting materials referenced in this audiobook can be downloaded at

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7 of 7 people found this review helpful

2 out of 5 stars
By JC on 03-18-11


Interesting stuff - but when I purchase a book I expect to get access to everything - like the password to access all the tables and diagrams as suggested by the narrator. I emailed the publishers to see how I could access the above but got no response. It's like buying half a book. How much would it take to say,"Look, to access the drawings and doodahs will be an extra five dollars, but to have the gall to call the publication - unabridged is a load of shift. Very disappointed, I was hoping Mr. Keller was going to help me in my real estate career but he didn't deliver the goods. I think Audible should be taken to task for only 1/2 selling something. I wouldn't have purchsed the audiobook if I knew that I wasn't getting the 'unabridged' version - which should give me access to book's website.

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34 of 39 people found this review helpful

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