Make no mistake; this is no "SEO for dummies". Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
In addition to taking you through the strategic process of building and optimizing your online presence, SEO Like I'm 5 features hundreds of free tools, "under-the-hood" hacks, case studies, examples, and actionable tips.
Why read this book?
There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.
Contrary to common knowledge, the "art of SEO" is not defined by your ability to write code or hack Google's algorithm.
"There are a multitude of resources available to help inform marketers and business owners of how to stay up to date with marketing in 2014, but one that's well worth a read is SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization by Matthew Capala." (The Huffington Post)
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This is NOT a Book for SEO Consultants or Agencies
Not just a friend, but to all the "Big Name" Advertising Agencies, as an SEO and Web Analyst I've encountered many people who are stuck in 2011, trying to get metakeywords, buying 5 dollars links on Fiverr and focusing on design more than on content and the user.
This is a book for Entrepreneurs, Wantrepreneurs, Dreamtrepreneurs and anyone who has the courage to get their hands dirty. You could know nothing of SEO and have a working platform by the time you finish listening.
The 10 Habits of a Rock Star Blogger.
There's a part in the book where Matthew Capala says the audiobook version is coming and Andrew J Mason replies, the line is delivered in such a way that you know that Mason had a BLAST recording this and it shows.
No, because every chapter I wanted to stop and apply the things learned from it.
The SEO is just the hook, a Holistic approach to internet marketing is the real takeaway you get when listening
- Guillermo "Say something about yourself!"
- adabele zhong