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Publisher's Summary

Welcome to the SEO University, an online series of courses that have been prepared to help you hone your skills as a search engine mastermind. SEO Fundamentals, the first course in the SEO University, brings together a culmination of information across the field that will help you to lay the foundational framework for a successful career as a Search Engine Marketer (SEM).
If you're brand new to the field of search engine optimization, then the information contained in this audiobook will help to lay the groundwork for an greater understanding of just what it takes to rank a site today.
This information is more important now than ever...
Over the past few years, Google has been leading the charge towards an increasingly relevant Web. It's fought to take back the Web from a state of irrelevancy - a product of spammers who thought they could outwit the search giant. Because of this, Google has instituted some major changes to its algorithms that have included:

Google Panda
Google Penguin
Exact Match Domains (EMDs)
Google Hummingbird

Google's aim has been to provide increasingly accurate search results that are semantically guaranteed to help you find what you're looking for and fast. Without an understanding of the fundamentals and what it takes to rank today, you could be left scratching your head, spinning your wheels, and wasting your time. Don't get caught up in this never-ending loop of misinformation and disinformation.
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©2014 R.L. Adams (P)2014 R.L. Adams
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Customer Reviews

Most Helpful

By Ken on 06-07-15

Very in-depth and valuable content!

This first book impressed me so much that I downloaded the other two books in the series and ordered the hardcopy versions from Amazon to use as study guides. It gets pretty deep and I can tell will require focused study to get a grip on but the content is laid out well which of course helps out quite a bit.

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By Tariq F. Howeidy on 05-19-15

Interesting details

I think it was quite useful especially the latest updates about google's algorithm and criteria. More examples would have definitely been more helpful.

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Customer Reviews

Most Helpful

By Connah on 04-21-15

Very informative

This was a great listen and has opened my eyes to the fundamentals of SEO. I look forward to the other courses.


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