• SEO Workbook

  • Search Engine Optimization Success in Seven Steps
  • By: Jason McDonald PhD
  • Narrated by: Michael Goodrick
  • Length: 9 hrs and 26 mins
  • 4.6 out of 5 stars (228 ratings)

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SEO Workbook  By  cover art

SEO Workbook

By: Jason McDonald PhD
Narrated by: Michael Goodrick
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Publisher's summary

2024 Updated Edition: Learn SEO in Plain English - Step by Step!

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions. Includes worksheets, quizzes, and videos. Finally, measure via metrics - navigate the complexities of GOOGLE ANALYTICS.

Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents:

Goals: Define Your SEO Goals

Keywords: Identify Winnable, High Value SEO Keywords

On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

Content Marketing: Learn to produce content that pleases Google and your customers

Off Page SEO: Build links, leverage social media, and go local.

Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics for SEO.

©2024 Jason McDonald (P)2024 Jason McDonald

What listeners say about SEO Workbook

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  • LG
  • 05-18-17

If you only buy one book on SEO ever, this is it

What made the experience of listening to SEO Fitness Workbook, 2017 Edition the most enjoyable?

Jason McDonald boils the hard scrabble thinking and strategic maneuvering required to succeed at online visibility and gives it to you in one comprehensive, easy to digest egg. SEO is hard by anyone's standards and getting more difficult by the day as what worked yesterday can kill you off today. But there are basics and rules of law, even at Google, and this book cuts through them like butter with logical builds, clear explanations and even organized written tools that you can follow as you go and have a strong idea of what to do next when you are done with the audio portion. Have been studying SEO and practicing various techniques for nearly a decade and have never found the bible I needed until now.

What did you like best about this story?

Conversational, clear and the guy knows his stuff. I can spot the frauds who gloss over the tough parts and try to make it all sound easy. It's not. Jason digs in and does not leave you stranded.

Have you listened to any of Daniel Matte’s other performances before? How does this one compare?

Was a clear reading performance but not familiar with the reader.

If you were to make a film of this book, what would the tag line be?

Feed Me! Escape from the Little House of SEO Horrors

Any additional comments?

Looking into other books and classes by this master

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8 people found this helpful

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Packed with actionable takeaways

I definitely recommend this book as it is packed with actionable takeaways in every section. Because it is packed with great todos, it's not the best to listen to while driving because you're going to want to take notes or see the examples. The Good News is that you get the PDF of the book with the audiobook and you can get all the workbooks when you regsiter for free on his website.

There's a workbook for each section such as Local SEO or Press Releases. Jason McDonald created shortened links to various resources across the web that illustrate his points/ideas. What I love about the book is that it focuses on the most important stuff first, so this is a great book for beginners and intermediates. The author will also answer short questions and has been most helpful to me. Overall, awesome resources!

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8 people found this helpful

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Easy to Understand, Practical, and actionable

If you are serious about SEO , a novice or pro this is a definite must have. Jason explains SEO in easy to understand language and more importantly offers practical and actionable steps to improve your website immediately. I have a clothing Company. An apparel designer by trade we have been getting outranked and beaten on Google by not very good websites and it hurts. There is a lot of low hanging fruit, things that I can easily approve immediately and I'm doing just that. I figure this can help any amateur improve their site and for a pro there are lots of tips and A framework. I'll take any edge I can get and this is a small price with considerable upside. It comes with tons of video links. The narration is really good and actually performs on technical topics. I listened twice to get really familiar with subject and now in the process of implementing with my team many of the things that were learned.

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Mixed emotions

I believe that this is the most informative book that is impossible to listen to I've ever bought from Audible. it's full of great information but it's also full of references to page numbers in the e-book. when you listen to the books in audible form while driving it's very difficult to follow along an ebook.

I will download the e-book and follow along because I'm sure this book contains some very valuable information! but as a standalone audio e-book, it's nearly impossible to listen to.
one other thing, the narrator moves too fast and makes the book hard to listen to from a monotone standpoint.

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2 people found this helpful

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By far the best SEO book on Audible

I'm constantly looking to increase my knowledge base on building websites and learning more about SEO. Most of the books out there on this subject are for beginners or talk to you like you're a total idiot and I have never heard of SEO. This is the only book I found on Audible that as steps for the beginner steps for the intermediate user and information it goes beyond that. I highly recommend it for somebody who's looking for more than just the basic information. the narrator is great. The book is the right length. most of the other books on this subject or so short it's like a joke. I can't wait for a follow up. there's a huge need for books on the next level. Hint, hint other authors.

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Huge help

This should be called effective SEO for people in a hurry...even though it’s very detailed, it’s simple and easy to follow.

I was skeptical as the guy who invents something doesn’t necessarily make them an authority on often unrelated branching sciences ; however, I had a few unused audible credits with nothing to lose really. I started listening on my long drives to worksites and then started implementing things I could handle over the span of 3-6 months.

I was previously paying a major PR firm a few hundred per month to help make necessary site changes to boost relevance and organic page rank. After nearly a year, I still wasn’t on page one for keywords, so I fired them and took charge of the situation. Followed like 30% of the advice this book gave and got to page one for my key words. I didn’t have to run faster than the bear, just faster than my buddy, as advised by the author.

What I like most about this book is that it gave me an overall understanding on how to run basic PR for an effective online presence. It gives the little guys a fighting chance without spending thousands.

This is a must read before throwing thousands at people who may or may not solve your problems, much like me.

At the end though, despite being on page one, nothing yielded results like a good ppc ad campaign.

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Simple and Easy to Follow

As someone that has little knowledge of this subject Jason Mcdonald and his book has been a great find on understanding SEO and have been a great find, I definitely recommend this read to anyone.

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Very good book

It explains Seo very well with real examples.Now i see websites differently and i can realise why a site ranks high and why a site ranks low.

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Very useful

A book useful for both beginners and experienced people working in this dynamic field.

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Great information!

This book is full of great information. There is so much detail, though, that I ended up having to purchase the printed book because it was too difficult trying to follow everything as I listened to the audiobook.

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