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Most of the book is all about patting herself on the back and promoting her company and its brands. There's no denying the woman has been successful but with the cash to back her up her advice seems to be out of touch with the start-up companies in today's economy. I think the woman has too much time on her hands and decided to "write" a book.
3 of 3 people found this review helpful
The book is ok. It's a somewhat interesting autobiographical work from a shameless self-promoter. What else would you expect from a marketer. There are no insights to be learned, but it can be entertaining for those who find the author or the subject matter (i.e. very superficial approaches to marketing) of interest. I probably would've found it interesting when I was in seventh grade...