• Rocket Fuel

  • The One Essential Combination That Will Get You More of What You Want from Your Business
  • By: Gino Wickman, Mark C. Winters
  • Narrated by: Mark C. Winters
  • Length: 4 hrs and 25 mins
  • Unabridged
  • Release date: 07-28-15
  • Language: English
  • Publisher: Audible Studios
  • 4.6 (281 ratings)

Regular price: $14.95

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Publisher's Summary

Discover the vital relationship that will take your company from "what's next?" to "we have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you're able to determine whether you're a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company's ultimate goals; likewise, with no visionary, an integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel - they have the power to reach new heights for virtually any company or organization.
©2015 Gino Wickman and Mark C. Winters (P)2015 Audible, Inc.
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Customer Reviews

Most Helpful

By carl on 11-04-16

thanks what a great book

this is a straightforward get down to business book that illuminates our greatest opportunity. To align our leadership

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2 of 2 people found this review helpful


By Chris Hayden on 09-05-16

Real world advice

As an integrator, it has been difficult to find the right visionary. Once you find the one the business world becomes a great playground.

Any business owner should read or listen to this book as it helps to clarify your roles simplifying your day in a way that by playing to your strength you can achieve many great goals

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful

By Mr F. on 07-29-16

Spot on!

What made the experience of listening to Rocket Fuel the most enjoyable?

Excellent book, really hit it home.... I need to find the yin to my yang to really succeed!

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1 of 1 people found this review helpful


By Alan Woods on 11-12-17

Great Book

Well worth a read for anyone looking to grow their business fast.

Great simple tips & advice to help.

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Customer Reviews

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By Rhyn D. Nasser on 12-22-16

Must read for any business owner or leadership team

Must read for any business owner or leadership team!

Great takeaways from this book that I'm implementing now. Thank you!

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