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Publisher's Summary

It's a new jungle out there. Are you prepared to rock your business? Or will you be rolled? The world has changed. Leadership is not top-down. Not anymore. Today we live in a seamlessly integrated world where technology, business, entertainment and life overlap and merge. Positives can go negative in an instant; making the right decisions means creating and sustaining the right culture.
The new reality in this culture-driven environment? We all need to be leaders. Rock then Roll: The Secrets of Culture-Driven Leadership is a roadmap to this new culture-driven world from one of North America's most respected CEOs. Culture-based leadership is essential to adopt innovative business strategies and exploit the creative power of disruptive ideas. Rock then roll! So in the new jungle, will you be Tarzan? Or will you get out of his way?
©November 1, 2011 Deak & Company Inc. (P)2012 Deak & Company Inc.
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