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As business missions reflect a higher purpose, the Lannons share "why we do what we do". And like movements across the world (and in our own backyards) they address the growing need for purpose in our lives and the opportunities that can be found in addressing the needs and challenges we see in our global society. Their story will strike a chord with millions as social entrepreneurship emerges as the next "mega trend" of a social movement.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.