From the founders of the trailblazing software company 37signals, here is a different kind of business book one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible just a few years ago is now simple.That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
"Rework takes aim at marketing, hiring, and other disciplines associated with building a business as if they were bottles lined up against a wall. Then it blows them away...Fried and Hansson are the Henry David Thoreaus of entrepreneurship." (Leigh Buchanan, Inc. Magazine)
"Rework is a Webby manifesto for post-recession success. Forget about strategic planning, [the authors] advise. And ignore your competition - unless you feel like picking a public fight." (Nick Summers, Newsweek)
"I want to buy a copy for everyone I know either to validate their current business practices or to expose them to alternative ways of doing things." (Alexis Rodich, Washington Post)
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