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Editorial Reviews

" Rework takes aim at marketing, hiring, and other disciplines associated with building a business as if they were bottles lined up against a wall. Then it blows them away...Fried and Hansson are the Henry David Thoreaus of entrepreneurship." (Leigh Buchanan, Inc. Magazine) " Rework is a Webby manifesto for post-recession success. Forget about strategic planning, [the authors] advise. And ignore your competition - unless you feel like picking a public fight." (Nick Summers, Newsweek) "I want to buy a copy for everyone I know either to validate their current business practices or to expose them to alternative ways of doing things." (Alexis Rodich, Washington Post)
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Publisher's Summary

From the founders of the trailblazing software company 37signals, here is a different kind of business book one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible just a few years ago is now simple.That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
©2010 Jason Fried (P)2010 Random House
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Customer Reviews

Most Helpful

By Paul on 06-18-10

Simple, Quick, Timely, Contrarian Advice

An excellent look at the work ethic of a very successful software company that does everything according to its own rules.

Best takeaways:
- Work is not just something you do 40 hours a week, it's work. Maybe it takes 10 hours, or maybe it takes 80 hours a week.
- If you're taking more than 40 hours a week to work, you're not working efficiently.
- Your employees are not 13 year olds... stop treating them like they are.
- Be very slow to hire.
- Growth doesn't equal success, sometimes growth is girth.
- Planning is guessing.
- If deciding between a few people for a position, hire the best writer - clear writing is a sign of clear thinking and an ability to communicate.

I entered the corporate structure very late in life, after owning my own business, and I've always thought the same way these guys apparently think.

My only complaint, is I would have liked some more real world examples and experiences, but my guess is they originally had more, but pulled stories out to make the book more brief and to the point.

They even say, at one point that in the final draft, they cut the book into half as many words as they had originally wrote.

Mike Chamberlain is an excellent narrator, and really added to the experience.

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46 of 49 people found this review helpful

By Porter on 04-03-10

I wish more books were like this.

This book has a lot of good and useful information. Much of the info is actionable. I wish more books were like this, it was short and to the point and didn't spend hours building up to one small idea. I highly recommend this book for both new ideas and as a refresher for forgotten knowledge.

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19 of 21 people found this review helpful

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Customer Reviews

Most Helpful

By Thomas on 09-25-10

Think for yourself

This book does have some good things to say about starting with a new business but (and this is just my opinion) it strikes me like a lot of books of this type as lacking a bit in substance and also as prescribing set approaches to situations, when in fact the best thing to do is to weigh each up as you see them.

For example, in this book they say start small and build from a small base, don't give up the day job straight away and generally take it steady in the beginning. This may be the best strategy in some situations, but not necessarily in all situations.

There are a bunch of other books out there which tell you to always try to think big, and take risks, make the leap etc... which may be the right thing to do in your situation, or it may not. What I'm trying to say is that though the book IS useful and good food for thought, it basically represents one company's way of doing things, not a universal panacea. The real skill is to adapt your strategy to the circumstance.

There's also the business of backing both sides in a couple of cases. For example, they suggest enforce a strict 'no-distractions' atmosphere at work and then later on say that in fact banning people from using facebook at work is bad because people actually need distractions.

Also didn't like the swearing towards the end, but that's just a personal thing. As I say it's got some interesting stuff but nothing groundbreaking or particularly inspirational. Think and Grow Rich or the 48 Laws of Power it ain't...

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5 of 5 people found this review helpful

By Amazon Customer on 02-17-18

amazing book!

Finally something new fresh, with great ideas and inputs that me like an entrepreneur I can use in every day life of building a business

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Customer Reviews

Most Helpful

By Michael on 10-06-15

Like listening to your barber for stock tips

The author has a lot of advice that he feels was useful in managing his software company. Honestly, I don't know what's so special about Basecamp or why I would want to model my own startup in its image. He lacks credibility and this sets off the book with a lot of scepticism.

He makes a lot of statements about why distractions are bad, meetings are bad, or company policies are bad and he relishes that avoiding these unnecessary complications sets him apart from the big corporates - which it would seem are also inherently bad in his opinion.

E.g. I can just imagine the company's lawyers cringing when he says to take out the disclaimers at the bottom of emails. Which law school did this guy go to?

There is no justification to the advice he shares, no case studies or logical buildup, just the inference that we should take it as gospel because he has a company (that I've never heard of) that he is proud of.

I'm sure some of the advice in this book is good, but I did detect a lot of BS as well.

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1 of 1 people found this review helpful

By heide on 03-17-15

great insights, but didn't like voice.

must read.. really enjoyed it. very useful. why is there a minimum on the words I write

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1 of 1 people found this review helpful

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